ASV Wines produces a variety of control brands that fill every niche in the marketplace. We offer the finest North Coast, Central Coast and California appellation varietals along with generic wines bottled in a variety of sizes. Our control label program was designed for the customer who wants brand exclusivity in their area of distribution, but would rather not develop their own private label.

The advantages of using one of our control brands are small order quantities, great value, high margins and profits, full customer service, exceptional quality, and upscale packaging. Since you control the label, you will have the piece of mind knowing that no other retailer will undercut your price and profits.


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ASV Wines offers a variety of control brands and a selection of varietals including Cabernet Sauvignon, Merlot, Chardonnay, Syrah, Red and White Zinfandel, Pinot Noir and generic wines bottled in a variety of sizes. Call for a complete list.